Websites with full video backgrounds are becoming increasingly popular. Truth is that videos have proved to be strong engaging tools since they are able to effectively transmit a concept. We are not used to videos (yet) and it is visually attractive and easy to understand. One of the key factors of an effective web video is … Continue reading
Some weeks ago I published 20 Amazing UI/UX Web Designs, where I talked about the importance of minimalism (in color and layout), neatness and one clear message (like business cards). Lately I’ve been working a lot on corporate web design (check #3) and summarizing what a company is, believe me, it’s no easy task. For that reason, today I am focusing on this topic. Each of these … Continue reading
Among all types of designers, architects have proven to be especially picky in terms of typography. Mies van der Rohe once stated “God is in the details” and apparently us architects pay a lot of attention to the fonts we use. However, we are loyal only to a few. According to a survey I’ve been … Continue reading
According to Mad Men, an American television period drama series, “mad men” was a slang term coined in the 1950s by advertisers working on Madison Avenue to refer to themselves. Back in the 50’s-60’s print advertising was an extremely powerful marketing tool – making it a very competitive market. Print ads reflect society and its evolution, … Continue reading
Virginia Duran 