Hope 2017 brings you happiness, health and projects, loads of them. If you are about to start a business this post is for you.
In order to successfully design our website, business cards or printed material, the color palette should be the first thing we work on. I previously wrote about successful combinations and this is part II of that article.
How to design an effective color palette?
The main key element is the color psychology. We tend to relate colors to things, people and even concepts. For instance, blue is normally related to trust, green to freshness and red to beauty. If you were to design a sustainability brand, you would definitely use green over red. Another thing you should consider is the 5 color palette rule: never use more than 5 colors. In fact, if you can, try to use even less. It applies to web design, to architecture and to interior design too. If you have those two under control, you’re likely to succeed in your design.
This is a selection of works I’ve recently done that will hopefully inspire you. Which color combination did you like most?
Colors: [#000000, #555553, #b8b8c0, #ebefee, #fedab8]
5. Land Me Far
Colors: [#2a3d43, #2489a5, #cfdad9, #ffffff, #b59d6e]
6. LS Flamenco
Colors: [#073b46, #2a5e52, #fdefa8, #f9aa5d, #ed7f42]